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How Jim Penman built Jim's Mowing into a franchise empire

Jim Penman, founder of Jim’s Group, joins The Bottom Line to share the lessons behind building one of Australia’s most recognised franchise brands, from customer service and systems to leadership, pricing, and supporting franchisees.

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What Formula 1 can teach business owners about performing under pressure, with Kim Keedle

In this episode of The Bottom Line, Kim Keedle shares an inside look at elite motorsport and the habits required to stay sharp in one of the most demanding environments in the world. Drawing from his time supporting Formula One drivers, Kim discusses pressure, preparation, resilience, recovery, and the mindset needed to perform consistently. He also explores how these principles can be applied beyond the track, offering practical lessons for leaders, teams, and anyone looking to lift their performance.

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What makes a kick-ass marketing agency with Sabri Suby

What separates a good marketing agency from a truly great one?


In this episode of The Bottom Line, Sabri Suby, Founder and Head of Growth at King Kong, shares the realities behind building one of Australia’s fastest-growing digital marketing agencies.

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When Following the Market Would Have Killed the Business

In an industry driven by speed, scale, and trend cycles, this founder chose restraint — and it changed everything.
Against conventional advice, Iris of Insync Design trusted instinct over market logic, built a product before a purpose, and structured her pricing for survival, not hype. The result wasn’t just commercial success, but a business that endured global demand, personal disruption, and shifting markets without losing control.

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Our Resources

A library of downloadable documents and checklists.

CHECKLIST

2025 Private Client Tax Checklist

Make sure you don’t miss out on any deductions this tax time, with this helpful checklist

CHECKLIST

2025 Year End Business Checklist

Make sure you don’t miss out on any deductions this tax time, with this helpful checklist

BUSINESS STRATEGY

Price Reduction

A calculation to show the increase in sales that is required to compensate for a price discounting policy.

BUSINESS STRATEGY

Price Increase

If you adopt a premium pricing strategy, the table in this resource shows the amount by which your sales would have to decline following a price increase, before the gross profit is reduced below its present level.

CHECKLIST

2024 Rental Property Schedule

Ensure you have all of your documentation in order with this Rental Property Schedule.

CHECKLIST

2025 Self-Managed Super Fund Checklist

Use this checklist to help you manage your fund and meet your SMSF obligations.