How 'The Right to Win' builds high-performing sales teams

The Bottom Line PodcastLeadershipSales
Written By Alexander Spencer

Andrew Phillips is the Co-founder and Director of ImpactWon. Offering business and sales consultancy, ImpactWon has aided many businesses by improving their sales infrastructure right down to its philosophy.  

In this episode, Andrew recounts his journey as a salesman from his experience as a persuasive police officer, in scuba diving, and tech. He discusses the similarities and differences of sales and marketing, why sales gets such a bad name, and how to open and close deals. Finally, Andrew shares what makes a good salesman and ImpactWon’s ‘Credibility, Capability, Commitment, Control’ framework for the best sales practice.

Key lessons from the podcast

  • Science is the differentiator in a crowded supplement market
    PILLAR was built to bridge the gap between pharmaceuticals and sports nutrition, applying rigorous, evidence-based science to products designed for real performance outcomes.

  • Credibility drives long-term brand trust
    Damien explains how partnering with elite athletes and grounding every product in research has positioned PILLAR as a trusted authority in performance health, not just another supplement brand.

  • Global growth requires discipline, not shortcuts
    PILLAR’s rapid rise highlights the importance of doing the fundamentals well, from product integrity and regulation to education, distribution, and long-term brand building.

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