How OTAA brought humour to luxury menswear with Fameez Haroon

Fameez Haroon is the Co-founder of OTAA. OTAA is an Australian luxury menswear brand which creates stylish, handmade, eco-friendly ties and shirts using recycled materials from the ocean.

In this episode, Fameez shares how a negative experience with a salesperson while buying a tie inspired him and his brother to start OTAA and change the experience for men. He discusses the early challenges OTAA faced in getting off the ground, how humour became an integral part of the brand's marketing, and his plans for the future.

Key lessons from the podcast

• A Pain Point Can Spark a Powerful Business Idea
  A single negative experience buying a tie became the catalyst for founding OTAA. This highlights the value of identifying gaps in customer experience and turning them into opportunities for innovation..

• Brand Personality Is a Differentiator
  By embracing humour and playfulness in their marketing, OTAA created a memorable and relatable brand identity in a traditionally serious industry—proving that personality can set you apart in a crowded market.

• Sustainability and Style Can Go Hand in Hand
  OTAA’s use of recycled ocean materials to create luxury menswear shows that eco-conscious practices don’t have to compromise quality or aesthetics—consumers value brands that do both.

Check out the full episode in your podcast app now:

• Spotify: https://bit.ly/47khj8c

• Apple Podcasts:https://bit.ly/45bH4GA

• The Bottom Line: bit.ly/42earEH

---