Modernising your business minus the chaos with Elise Balsillie

The Bottom Line PodcastBusinessTechnology
Written By Alexander Spencer

Elise Balsillie is the Head of Thryv Australia & New Zealand. Thryv is a platform that provides small and medium-sized businesses with the tools and software they need to scale up, streamline, and succeed in the modern business world.

In this episode, Elise discusses her career journey and how Thryv has helped businesses across Australia and New Zealand modernise and digitise when faced with an overwhelming number of options. She explains that customers are seeking authenticity and highlights the importance of consistent, meaningful, and authentic engagement online and in person. Elise also suggests ways to incorporate AI to enhance workflows, improve customer engagement, and streamline data processing, ultimately delivering a better customer experience. 

Key lessons from the podcast

  • Authenticity builds trust

    Consistent, genuine engagement online and offline creates stronger, lasting customer relationships.

  • AI is a tool for connection

    When used right, AI enhances workflows and customer experiences rather than replacing human interaction.

  • Digital transformation is ongoing

    Modernising isn’t a one-time project; it’s a continuous process of refining systems and adapting to client needs.

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Modernising your business minus the chaos with Elise Balsillie
Modernising your business minus the chaos with Elise Balsillie

Elise Balsillie is the Head of Thryv Australia & New Zealand. Thryv is a platform that provides small and medium-sized businesses with the tools and software they need to scale up, streamline, and succeed in the modern business world.

In this episode, Elise discusses her career journey and how Thryv has helped businesses across Australia and New Zealand modernise and digitise when faced with an overwhelming number of options. She explains that customers are seeking authenticity and highlights the importance of consistent, meaningful, and authentic engagement online and in person. Elise also suggests ways to incorporate AI to enhance workflows, improve customer engagement, and streamline data processing, ultimately delivering a better customer experience.

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