What makes a kick-ass marketing agency with Sabri Suby

The Bottom Line PodcastMarketingEntrepreneurshipPodcast Insights
Written By Alexander Spencer

Sabri Suby is the Founder & Head of Growth at King Kong, the fastest growing digital marketing agency in Australia. This serial entrepreneur has generated $1.33 billion in client revenue and has over 100,000 customers in 135 different countries.

In the episode, we discuss what makes a kick-ass marketing agency. You’ll learn about the common mistakes business owners make when engaging in their digital marketing journey, why companies dedicate so little time and money to marketing, and why King Kong has been so successful.

Key lessons from the podcast

  • Marketing fails when it’s treated as an expense, not a growth engine
    Many businesses underinvest in marketing or expect instant results, which limits long-term scalability and performance.

  • Strategy beats tactics every time
    Paid ads, SEO, or social media won’t work in isolation without clear positioning, strong messaging, and disciplined execution.

  • Great agencies are built on accountability and results, not hype
    King Kong’s success comes from relentless focus on measurable outcomes, deep customer understanding, and operational discipline.

Check out the full episode in your podcast app now:

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