How PILLAR created a new product category

The Bottom Line PodcastEntrepreneurshipLeadership
Written By Alexander Spencer

Nathan Chan is the CEO of Foundr, a global media and educational company that connects millions of people to entrepreneurial advice straight from the experts.

In this episode, Nathan shares with us the building of Foundr, from its core motivations all the way to where it is now. He emphasises the importance of genuine connections with audiences and how they can pull a business towards success. Touching on the matter, he also defines what success means for him and the evolution it has undergone over the years. Lastly, he gives young entrepreneurs some brutal advice on making it big.

Key lessons from the podcast

  • Science is the differentiator in a crowded supplement market
    PILLAR was built to bridge the gap between pharmaceuticals and sports nutrition, applying rigorous, evidence-based science to products designed for real performance outcomes.

  • Credibility drives long-term brand trust
    Damien explains how partnering with elite athletes and grounding every product in research has positioned PILLAR as a trusted authority in performance health, not just another supplement brand.

  • Global growth requires discipline, not shortcuts
    PILLAR’s rapid rise highlights the importance of doing the fundamentals well, from product integrity and regulation to education, distribution, and long-term brand building.

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