Two brothers, one necktie, and a frustrated shopping experience sparked what would become one of Australia’s most distinctive men’s formalwear brands. Fourteen years later, OTAA has served over 400,000 customers globally—bootstrapped, profitable, and unapologetically different. This is the story of how Fameez and Shaheen Harun turned a neglected niche into a cult brand by rejecting convention, embracing humour, and building a business that could scale without losing control.

Discover 5 counter-intuitive small business growth strategies for 2025. Learn how AI search, authentic content, and customer data can transform your Australian business.

OnThe Bottom Line with Alexander Spencer, creative director and political advertising expert Dee Madigan shared the story behind the creation of Campaign Edge. A decade ago, she identified a clear market gap—too many organisations with good intentions were relying on agencies that lacked real marketing expertise.

Corporate events offer an unmatched opportunity to showcase your business identity in a live, engaging format. Unlike social media or email campaigns, events allow your audience—clients, partners, stakeholders—to experience your brand in real-time.