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How OTAA Turned a Wedding “Life Hack” Into a Global Menswear Brand
Two brothers, one necktie, and a frustrated shopping experience sparked what would become one of Australia’s most distinctive men’s formalwear brands. Fourteen years later, OTAA has served over 400,000 customers globally—bootstrapped, profitable, and unapologetically different. This is the story of how Fameez and Shaheen Harun turned a neglected niche into a cult brand by rejecting convention, embracing humour, and building a business that could scale without losing control.
5 Surprising Truths About Small Business Growth in the AI Age
Discover 5 counter-intuitive small business growth strategies for 2025. Learn how AI search, authentic content, and customer data can transform your Australian business.
Balancing strategy and creativity in your marketing
OnThe Bottom Line with Alexander Spencer, creative director and political advertising expert Dee Madigan shared the story behind the creation of Campaign Edge. A decade ago, she identified a clear market gap—too many organisations with good intentions were relying on agencies that lacked real marketing expertise.
Why Corporate Events Matter: The Strategic Advantage Every Business Needs
Corporate events offer an unmatched opportunity to showcase your business identity in a live, engaging format. Unlike social media or email campaigns, events allow your audience—clients, partners, stakeholders—to experience your brand in real-time.
Our Resources
A library of downloadable documents and checklists.
CHECKLIST
2025 Private Client Tax Checklist
Make sure you don’t miss out on any deductions this tax time, with this helpful checklist
CHECKLIST
2025 Year End Business Checklist
Make sure you don’t miss out on any deductions this tax time, with this helpful checklist
BUSINESS STRATEGY
Price Reduction
A calculation to show the increase in sales that is required to compensate for a price discounting policy.
BUSINESS STRATEGY
Price Increase
If you adopt a premium pricing strategy, the table in this resource shows the amount by which your sales would have to decline following a price increase, before the gross profit is reduced below its present level.
CHECKLIST
2024 Rental Property Schedule
Ensure you have all of your documentation in order with this Rental Property Schedule.
CHECKLIST
2025 Self-Managed Super Fund Checklist
Use this checklist to help you manage your fund and meet your SMSF obligations.