Two brothers, one necktie, and a frustrated shopping experience sparked what would become one of Australia’s most distinctive men’s formalwear brands. Fourteen years later, OTAA has served over 400,000 customers globally—bootstrapped, profitable, and unapologetically different. This is the story of how Fameez and Shaheen Harun turned a neglected niche into a cult brand by rejecting convention, embracing humour, and building a business that could scale without losing control.

James Pridgeon didn’t follow a traditional path into business — but his persistence and commitment to quality led him to build Steel Window Design, one of Australia’s most respected steel window brands. In this episode, he shares the practical decisions, systems, and lessons that turned a small operation into a trusted national name.

Daniel Flynn spent five years hearing "no" from Australia's biggest retailers—until he and his co-founders launched one of the boldest campaigns the country had ever seen. Helicopters. Viral videos. Crashed Facebook pages. And a movement that forced Coles and Woolworths to say yes.